Perspectives | J. Patrick Gallagher

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Future Looks Bright Says Insurance Broker Pat Gallagher

January 2010 | New York RIMS Chapter Monthly Breakfast Meeting

Things are going great and they’re only getting better. I’m doing alright. Getting good grades. Future’s so bright, got to wear shades. Timbuk3

In this third week of January, when health care reform got derailed and the Dow dropped 400 points, Pat Gallagher, Chairman and CEO of Arthur J. Gallagher & Company declared that the future looked bright for the insurance brokerage business. Consolidation will continue in the brokerage sector. Employment opportunities for agents and brokers, underwriters and claim adjusters will abound and insurance capacity will expand.

”What a difference a year makes!” Pat laid down plausible reasons for this optimistic outlook. First, he gave us a synopsis of the near collapse of the global financial system, drawing upon Andrew Ross Sorkin’s bestseller, “Too Big to Fail.” That the notional value of credit default swaps could grow to be two and one-half times GDP was an “incredible breakdown of ERM.”

What the insurance brokerage business will look like.

Insurance brokers will thrive as the economy expands. The demand for insurance will grow as sales, payrolls and investment grow. Double digit rate-cutting is over, so brokerage commissions will move upward. Unlike previous hard markets, he predicted, there will be no sharp increases in rates, nor shortages of product for brokers to sell.

Competition for business will be greatest in the middle market segment populated by businesses and organizations that pay higher rates than Fortune 100 Companies and who usually do not have full time risk managers. Organic growth will be difficult in this contested segment. Growth will be achieved through consolidation as smaller family-owned brokerage firms sell out to larger brokers. Arthur J. Gallagher, he said, will continue to be a consolidator.

Achieving organic growth will depend on how well brokers project their value proposition in the middle market, which for Arthur J. Gallagher, is comprised of the following elements.

Value Proposition

  1. Designing insurance programs for clients.
  2. Placing the insurance policies.
  3. Repairing the policies (if necessary) before they are issued to the insured client.
  4. Recommending changes in coverage.
  5. Exhibiting “niche knowledge” of the client’s industry and special needs.
  6. Servicing the policies (premium billing and allocation, certificates of insurance, etc.
  7. Be their risk management consultant.

A couple of statistics Pat disclosed that caught our eye were that:

  • The U.S. market is only 2.5% of global insurance premium expenditures of $1.4 trillion. In other words, the opportunities for broker growth will be greatest in countries like China, India and Brazil whose people are acquiring “a lot of stuff” that will need to be insured.
  • According to a Deloitte Touche Tohmatsu study, the insurance industry is going to need 24,000 new insurance underwriters and 84,000 new claim adjusters.

Arthur J. Gallagher, he said, will be successful because of its culture. “We’re just different.” Having worked with clients on competitive broker selections, risk management reviews and claim audits involving several different Arthur J. Gallagher offices, we would not be surprised to see them succeed with their new shades on.

P.S. On Friday AJG closed at $22.70 per share, up 50 cents for the week.