Achieving organic growth will depend on how well brokers project their value proposition in the middle market, which for Arthur J. Gallagher, is comprised of the following elements.
Value Proposition
- Designing insurance programs for clients.
- Placing the insurance policies.
- Repairing the policies (if necessary) before they are issued to the insured client.
- Recommending changes in coverage.
- Exhibiting “niche knowledge” of the client’s industry and special needs.
- Servicing the policies (premium billing and allocation, certificates of insurance, etc.
- Be their risk management consultant.
A couple of statistics Pat disclosed that caught our eye were that:
- The U.S. market is only 2.5% of global insurance premium expenditures of $1.4 trillion. In other words, the opportunities for broker growth will be greatest in countries like China, India and Brazil whose people are acquiring “a lot of stuff” that will need to be insured.
- According to a Deloitte Touche Tohmatsu study, the insurance industry is going to need 24,000 new insurance underwriters and 84,000 new claim adjusters.
Arthur J. Gallagher, he said, will be successful because of its culture. “We’re just different.” Having worked with clients on competitive broker selections, risk management reviews and claim audits involving several different Arthur J. Gallagher offices, we would not be surprised to see them succeed with their new shades on.
P.S. On Friday AJG closed at $22.70 per share, up 50 cents for the week.